For most businesses, retail packaging is somewhat of a side thought. It's something that's necessary, but not flashy. It's a ubiquitous part of a business, and a continual expense. But retail packaging supplies can do so much for your business. By choosing your retail packaging carefully, you can enhance your company's branding while also saving money.
Here are some of the most important packaging products.
Boxes and Bags
High quality, heavy-duty boxes and bags will protect your products upon shipping. Purchase them custom-printed or use stamps to mark them with your company's logo: your customers will be excited to see that they've gotten a delivery from your company. Recycled boxes are environmentally-conscious, and can often be purchased at a discounted price.
Choose your packaging carefully: boxes and bags can differ substantially based on size and weight. Ideally, you should have a wide assortment of boxes and bags, so you can always ship in the size that is best-suited to the product. Consider other custom options, such as colored boxes, if you want to further extend your branding.
For within your retail store, printed boxes can be chosen to display your products on store shelves. The right printed boxes can serve as both a store display and a shipping box, with the use of additional packaging films.
Packaging Films
Packaging films are used to package products for sale. Overwrap films contain products to make sure they're tamper-proof, while printed packaging films provide an exterior, designed surface for products (often food-related). Packaging films can be used to protect products and extend your branding.
Most packaging films are specifically designed for a particular type of product, such as food products, food-related products (such as cutlery), electronics, and more. There are also package film pouches that are designed to protect the exterior of documents, making sure that the documents aren't read or compromised.
Packaging Tape
The right tape is needed to secure packaging. Customized packaging tape can be used to display your brand's name and logo across and otherwise blank package, thereby making your packages look more professional and exciting.
Packaging tape is often needed for boxes and envelopes, and provide an additional layer of security. Packaging tape can come with tamper-proof seals, to ensure that the contents of the package is received as it was shipped. Otherwise, packages can be opened and tampered with, and items can be stolen while the package is still in transit.
Padding
Environmentally-friendly padding options have become a popular alternative to previous, styrofoam options. Padding protects fragile items, keeping them from moving while in transit. As a retailer, you have limited control over how your products are treated between your store and a customer's home. If you're shipping items that could be damaged while in transit, the right padding is necessary.
Padding includes a number of options: loose fill padding, bubble wrap, air cushion inserts, and more. You can choose your padding type based on the items that are being shipped. Irregular items are often better with loose fill padding, whereas flat items and glass are better protected through bubble wrap.
Shipping materials may very well be the first experience your customer has with your product. You want high quality shipping products at low costs. Check out the products at ELEVATE Marketplace for options that will protect your products and extend your brand.
