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We Collect Personal Information

Effective: April 17, 2020

Last Updated: April 17, 2020

To help you understand our data collection and sharing practices, we have identified below the categories of personal information we collect and explained how such information may be used.

Additional details about our data collection and sharing practices can be viewed by accessing our Privacy Policy.

Type of Personal Information Purpose(s) for Which We Use This Information
Name and Contact Information (including your first name, middle name, last name, alias, title, user ID, email address, email communication preferences, postal address, phone number, etc.) To fulfill orders and deliver your purchases
To send you order updates through email and text messages
To send you marketing information on products with your permission
To show you relevant ads while you are browsing the web or using social media
To contact you in order to obtain information about your product preferences and how we can improve our products, services, and business
To detect and prevent fraud against you and/or us
Birthdate and Age To detect and prevent fraud against you and/or us
Payment Information (including credit and debit card information); To fulfill orders and provide refunds
To detect and prevent fraud against you and/or us
Purchase History and Products Viewed or Considered To provide you with appropriate products, recommendations, and updates
To help you find relevant products more quickly
To provide customer service and support
Customer Reviews To provide you with appropriate products, recommendations, and updates
To provide customer service and support
To improve our products, services, and business
Device and Usage Information (such as geolocation data, IP addresses, etc.) To make it easier for you to log into our website and apps
To deliver products to you
To provide you with appropriate products, recommendations, and updates
To help you find relevant products more quickly
To show you relevant ads while you are browsing the web or using social media
To improve our website and apps, set default options, and provide you with a better shopping experience
To protect the security of our website and apps
To detect and prevent fraud against you and/or us
Communications Sent to Us by Phone, Email, Mail, Text, Fax, or Online Chat To provide you with appropriate products, recommendations, and updates
To learn how we can improve our products, services, and business
To provide customer service and support
To provide training to our staff
Email Engagement Activity and Advertising Interactions To show you relevant ads while you are browsing the web or using social media
To provide you with appropriate products, recommendations, and updates
To learn how we can improve our products, business, and website
Responses to Surveys, Competitions, Promotions, and Sweepstakes To learn how we can improve our products, services, and business
To provide you with opportunities to win prizes
Social Media Login Information To register you for an account with us
To make it easier for you to log into our website and apps
To help you connect and share content with your friends and followers
To provide you with appropriate products, recommendations, and updates
To help you find relevant products more quickly
To send you marketing information on products with your permission
Information From Cookies, Pixels, Web Beacons, HTTP Referrers, and Other Tracking Technologies To make it easier for you to log into our website and apps
To provide you with appropriate products, recommendations, and updates
To help you find relevant products more quickly
To show you relevant ads while you are browsing the web or using social media
To improve our website, set default options, and provide you with a better shopping experience
To protect the security of our website
To detect and prevent fraud against you and/or us
Website Analytics Information To provide you with appropriate products, recommendations, and updates
To help you find relevant products more quickly
To show you relevant ads while you are browsing the web or using social media
To improve our website and apps, set default options, and provide you with a better shopping experience
To protect the security of our website and apps
To detect and prevent fraud against you and/or us
Inferences About You To provide you with appropriate products, recommendations, and updates
To help you find relevant products more quickly
To show you relevant ads while you are browsing the web or using social media
To improve our products, services, and business
To protect the security of our website
To detect and prevent fraud against you and/or us
Publicly Available Information Any Purpose